Mountain Dew Announces MDX Energy Soda
Mountain Dew is bridging the gap between energy drinks and soda with the launch of
MDX. Pioneering a new category of energy sodas, MDX features the familiar citrus flavor
of Mountain Dew, but is fueled by a "power pack" of ingredients including Ginseng, Guarana,
Taurine, and D-Ribose. The launch of MDX also marks the debut of a new single-server
14-oz PET bottle that is convenient, portable, easy to grip and features a re-sealable cap.

"Mountain Dew helped create the energy category and MDX is the next logical step in out
evolution," said Katie Lacey, V.P., Marketing, arbonated Soft Drinks, Pepsi-Cola North
America. "Consumers are increasingly looking for energy-witness the explosion of energy
drinks-there is a great opportunity for an entirely new category. MDX satisfies the consumer
who is looking for a boost of energy but refusesto sacrifice taste and refreshment."

Article featured in Creative Magazine(creativemag.com) during the week of January 16,2006.

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